Its ought to be It's
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Its ought to be It's, in accordance with it's brethren possessive nouns.

It's currently is "It is". Its currently is the possessive "it". English uses "CN/N's" to dictate a possessive state of CN/N; e.g. Doctor's, Alice's.

It's should mean EITHER of the two; "It is", or the possessive of "it". Context with render any confusion irrelevant. Much like other "X is"/"X's", It's would be/is the informal variant of "It is".

Any situation where context doesn't make the meaning apparent is an issue of author. I challenge anyone to send be an example where this modification obscures content. Set the subject matter to "ITS:".

Last Edited:
2023/07/19